June 8, 2018

When I decided to branch out into business, many people were happy for me but some were confused and many even seemed worried. Why I would want to take on the challenges of entrepreneurship when I could continue to enjoy the rise in social standing, financial stability and all things that make up “the dream,” are the questions that left people baffled.

My take on it is a little different. Each of us has a purpose. And along our...

May 2, 2018

For a long time I carried this quiet notion that if I stayed low key, it would make other people feel more comfortable with me. Even in leadership positions, I wasn’t the radical one. This way people wouldn’t feel I was arrogant or overbearing or something I didn’t want to come across as. 

I later accepted it was never about making other people comfortable. I stayed low key for me. Shining bright made me uncomfortable because i...

April 23, 2018

I was recently speaking with my Creative Director about what our company stands for and what we want to be known for. After working together for a number of years, she knows firsthand that we have in many ways decidedly been a quiet company – working behind-the-scenes to help draw out the best in others.

In 2018, we are taking leaps forward and upping our game of practicing what we preach. As such, we launched a new series
: S...

December 1, 2017

This is an honor and I look forward to sharing my experience at the 5th Annual Coalesce Awards! Follow me on Instagram or Twitter (@iamrashada_) for live updates on Wednesday, December 13. 

Coalesce Chicago (formerly known as MAFA Chicago) is honoring and celebrating outstanding marketing, communications and advertising professionals at  the 5th Annual Coalesce Awards! The honorees continue to be instrumental in shapi...

November 10, 2017

The right loss at the right time can be a game changer for your success trajectory!

Everyone wants to win. At sports, relationships, game show trivia, and, yes, of course, agency pitches. Winning is a tenet of strong social, personal, and spiritual cachet. The content surrounding many places I go and much of what I read focuses on winning. There are countless poems, inspirational quotes, images, and movies all created with the...

October 6, 2017

"Rashada Whitehead, founder and president of KGBerry, joined PRWeek editorial director Steve Barrett and news editor Frank Washkuch to discuss her career, crisis comms, and the meaning behind KGBerry's name.

The trio also dished on the news of the week, including Cam Newton's sacking by Dannon, the state of diversity in PR, and the transformation of the NFL's kneeling saga from Colin Kaepernick's original motivations to di...

June 30, 2017

I can’t tell you how many people I know, from seasoned professionals to students, who are actively worried about not finding a job, not being able to grow at work, or losing their job.

For those looking for work, there are all types of assumptions about what’s holding them back. Some believe its race, gender, sexuality, physical appearance, and even the thought that people in decision-making positions just don’t want to give th...

May 22, 2017

Breaking out of the average client-agency relationship isn't easy. One way to do it: start with a candid conversation about what's possible and what's not.

Imagine what would happen if each agency and client had a very candid and intentional conversation about value. Beyond the budget, media placements, and even some of the key performance indicators we agree upon, there are unspoken variables that never come up, and the agency...

March 20, 2017

There are many ways to demonstrate leadership. Some lessons from a recent swim class.

Many people are surprised when I tell them this, but I can’t swim. And the reason I can’t swim isn’t because I wasn’t exposed at a young age. In fact, I had swimming every summer as a kid all through high school. As a mom, I’ve put effort into making sure my kids are great swimmers. The sole reason I can’t swim is because I am simply afraid to...

February 27, 2017

I spoke recently (and separately) with 10 leaders of organizations from different industries and backgrounds, and asked them their perspective on diversity. What I essentially got was 10 different responses.

Rather than focusing on what varied in their feedback, I was more intrigued by what was similar.

Companies of all sizes are challenged with defining and redefining what diversity means to them. In the case of my 10 C-suite l...

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